As of the first quarter of 2024, photo and video sharing app Snapchat had 422 million daily active users worldwide, up from 414 million global DAU in the fourth quarter of 2023. The app has seen steady increases in daily active users since the beginning of 2019.
According to the source: "We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter."
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Snap Inc.. (April 25, 2024). Number of daily active Snapchat users from 2nd quarter 2014 to 1st quarter 2024 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/545967/snapchat-app-dau/
Snap Inc.. "Number of daily active Snapchat users from 2nd quarter 2014 to 1st quarter 2024 (in millions)." Chart. April 25, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/545967/snapchat-app-dau/
Snap Inc.. (2024). Number of daily active Snapchat users from 2nd quarter 2014 to 1st quarter 2024 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/545967/snapchat-app-dau/
Snap Inc.. "Number of Daily Active Snapchat Users from 2nd Quarter 2014 to 1st Quarter 2024 (in Millions)." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/545967/snapchat-app-dau/
Snap Inc., Number of daily active Snapchat users from 2nd quarter 2014 to 1st quarter 2024 (in millions) Statista, https://www.statista.com/statistics/545967/snapchat-app-dau/ (last visited July 22, 2024)
Number of daily active Snapchat users from 2nd quarter 2014 to 1st quarter 2024 (in millions) [Graph], Snap Inc., April 25, 2024. [Online]. Available: https://www.statista.com/statistics/545967/snapchat-app-dau/